Author Spotlight - Analysing different aspects and dimensions of rebranding, what is the efficacy of urban rebranding strategies?

Posted by Huddersfield Press on 2021-05-11

The 7th 2021 edition of FIELDS is now available for open access download in our journal section! One of the students featured is Stacey Baratt, who researched rebranding strategies and urban architecture. We asked Stacey to talk to us about her research:Over recent decades, the urban environment has transformed due to rapid global advancements in transportation and communication technology – [...]

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